2019 Annual Report  >  Strategic Report

Digital Maldives strategy was initiated by Ooredoo Maldives with the vision of “Enriching people’s Digital Lives”. In the last few quarters, we have accelerated our focus and investments on Digitalization initiatives while giving special emphasis on the four Digital Tenets; Digital Sales, Digital Care, Digital Skills and Digital Operations.

We launched “Moolee”, the first fully digital e-commerce platform in the Maldives during the year 2019. Moolee facilitates end to end fulfilment of the entire consumer journey including orders, online payments and nationwide delivery of goods to customer’s doorstep. This next generation platform will digitalize and shorten the purchase process for the customer and expand our customer reach. Additionally, it enables external merchants to sell their products via the platform, allowing businesses to expand its service nationwide. With the current growth in the digital market and e-commerce platforms, Moolee will be an ideal tool to reach customers anywhere in Maldives.

We launched “Evee” an AI Powered Digital Care Assistant which transforms customer interactions through bots on its traditional channels (Voice and SMS), as well as a multitude of digital channels such as Facebook Messenger, Twitter, Viber, Telegram, WhatsApp, Alexa and Google Assistant.

In line with our continued commitment to introduce the latest digital innovations to customers, we have enabled e-SIM services, which is now available for the first time in Maldives. E-SIM enables customers to integrate up to nine different numbers on a single device, allowing seamless switching between personal and business numbers.

We have also revamped My Ooredoo App with a fresh new experience making it easy & simple to check usage, recharge and even pay bills. The revamp also introduced the new and improved m-Faisaa Platform and Ooredoo’s e-commerce platform Moolee.

With the introduction of Moolee, we now have an integrated app which combines 3 verticals; telecom, finance (through m-Faisaa) and commerce (through Moolee). Ooredoo Maldives customers now have the flexibility of available multiple varied services through a single app, thereby making the customer experience seamless and highly enriched.

Enriching people’s lives as a leading international communications company

To provide world class, innovative communication products and services to the people of, and visitors to the Maldives


We play an active role in our local communities, deploying our reliable, trustworthy networks to deliver relevant services that give you access to the solutions and support you need.


We make things easy for you. With us, everything is simple and transparent. We respond quickly to your requests, and show concern and respect.


We love a challenge because we have an ever youthful spirit, fueling our passion to be the best and enabling us to lead change and innovation to benefit our customers.

We are part of the international telecommunications company Ooredoo, which operates in 10 countries across the Middle East, North Africa and Southeast Asia, serving over 117 million consumers and businesses, delivering the leading data experience through a broad range of content and services via its advanced, data-centric mobile and fixed networks.

Ooredoo Maldives commenced its mobile telecommunications services in the Maldives on 1st August 2005 as Wataniya Telecom Maldives Private Limited. We became a public limited company on 6th October 2016 and thereby re-registered as Ooredoo Maldives Public Limited Company. Our majority shareholder is Wataniya International FZ-LLC holding 90.5% of the issued shares of the Company and the remaining 9.5% of the shares held by the public.

The Company’s entry into the Maldives revolutionized the telecommunications industry of Maldives and we have maintained this trend by continuously introducing leading-edge technologies and telecommunication solutions to our valued customers. Ooredoo Maldives provides a wide range of innovative voice, data, broadband, content and enterprise services tailored to the growing needs of today’s consumers and businesses. Guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential, the Company has transformed the communications industry for the people of the Maldives.

We cater to a subscriber base of over 400,000 customers in the Maldives ranging from individuals, small to medium businesses, large corporates and state institutions and continue to achieve robust compound annual growth rates of 6.3% in subscribers and 18.4% in revenue from 2014 to 2019.

Our customer base has been strong and consistent in growth. By the end of 2019, our subscriber base was over 400,000 with Compound Annual Growth Rate (“CAGR”) of 6.3% over the last 5 years.

Contact Centre


Digital Channels

Live Chat
Ooredoo Next (Viber, Facebook Messenger)
My Ooredoo App
Ooredoo Website
My Ooredoo web portal


OEC Male'
OEC Hulhumale’
OEC Hulhule’
OEC Feydhoo
OEC Hithadhoo
OEC Thinadhoo
OEC Kulhudhuffushi
OEC Eydhafushi
OEC Fuvahmulah

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  • Establishment of 1st International Subsea Cable
  • Launch of mobile virtual private network (MVPN)

  • Launch of SMS based information services

  • Launch of 3G
  • Inauguration of 1st 3.5 HSDP Network

  • Launch of Wireless Broadband

  • Launch of Information and Communication Technology Incubator
  • Launch of wLocate

  • Introduction of Single Ran Towers
  • Introduction of Prepaid Broadband

  • Launch of video broadcast over 3G

  • Launched the Maldives’ first LTE network for fixed and mobile broadband
  • Rebranded from Wataniya Telecom Maldives Private Limited to Ooredoo Maldives Private Limited

  • Launch of Cross Functional Projects
  • Trial and launch of 4G LTE Advanced, for the first time in the Maldives
  • Passed MVR 771 Million Revenue Mark
  • Launch of WiFi Hangout

  • Crossed MVR 1 Billion Revenue Mark
  • Launch of Huawei Easy Macro, a new technology with a carbon footprint of zero, which enhances user experience while meeting the increasing demands of customers
  • Partnership with Facebook to Launch Free Basics Services in the Maldives
  • Ooredoo Maldives granted license to provide fixed line internet services
  • Nationwide Submarine Cable Project kick off

  • Introduction of Mobile Number Portability
  • Launch of Ooredoo Smart Campus
  • Introduction of m-Faisaa, the first mobile money platform in the Maldives
  • Launch of Ooredoo SuperNet (Fixed Broadband)
  • Conversion of Ooredoo Maldives from a Private Limited Company to a Public Limited Company
  • Completion of Nationwide Submarine Cable Project
  • Achieved goal of reaching MVR 1,542 Million Revenue Mark

  • Inauguration of Ooredoo Flagship Building (Groundbreaking)
  • Nationwide 4G+ Launch
  • Partnered with UNDP Maldives & Housing Development Corporation for Smart Cities Project
  • Launch of Ooredoo Magey Plan
  • Launch of Ooredoo Next
  • Launch of Ooredoo Faseyha, Home Broadband
  • Commencement of secondary market trading on the Maldives Stock Exchange
  • Introduction of Ooredoo Color Run

  • 5G Demonstration, with the highest ever experienced speeds in Maldives
  • Re-launch of Ooredoo Mas Race
  • Donation of 3 Sea Ambulances to the Government of Maldives
  • Launch of Niru Accelerator Program, a first of its kind learning based business accelerator program in the Maldives
  • Amazon Prime Video Offer introduced to the Maldives for the first time

  • Passed MVR 2 Billion Revenue Mark
  • Introduction of HD Voice services to the Maldives
  • SuperNet expanded to 65% of the Maldives
  • Launch of Voice over Wi-Fi services, for the first time in the Maldives
  • Launch of LTE Roaming Services
  • Expansion of Ooredoo Color Run to Addu City
  • Launch of Ooredoo Moolee, e-commerce platform
  • First Startup launched under NIRU Accelerator Program
  • Establishment of Digital Classroom at Maafushi Rehabilitation Center, powered by Ooredoo Smart Campus

Dear Shareholders,

On behalf of the Board of Directors, I am honoured to present to you the 2019 Annual Report of Ooredoo Maldives.

2019 was a fantastic year for Ooredoo Maldives, achieving exciting new milestones as the company kick-started its countdown towards fifteen years of life enriching services in the Maldives.

Enriching the Digital Lives of Customers

Our vision is to enrich the lives of the communities within which we exist in, through digital innovations and technologies. The internet has an unprecedented scope in transforming lives across the globe, especially across nations such as the Maldives, where communities are greatly dispersed across hundreds of far flung islands. The strong potential of digital technologies in driving socio-economic growth in the Maldives has inspired our continued investments to connect all corners of the nation to the digital world.

Continuing our journey of digital empowerment in 2019, we are proud to have enabled an end-to-end digital journey for Ooredoo customers through new platforms such as the country’s first nationwide e-commerce platform “Moolee” and AI-powered customer engagement platform Evee. Our customers are now able to access and enjoy all services on digital, from wherever they are in the Maldives.

Strengthening our Network

Key investments were made on the technological front to cater to growing communication needs in the Maldives, and to ensure readiness for the next era of digital connectivity.

The digital industry is evolving at a rapid pace and is expected to have profound advancements within the new decade. Disruptive technologies such as 5G hold the promise of unparalleled opportunities that will almost certainly touch all industries, and will act as an enabler for AI, Internet of Things and the numerous smart technologies that will be integrated into our daily lives.

Ooredoo has remained at the helm of the digital revolution that is taking place across the globe, and I reaffirm our commitment to ensure the same in the Maldives.

Engaging with Communities

Human growth is at the heart of all that we do. New age digital technologies have enormous potential to transform the lives of our customers, and our biggest priority is to connect the people of Maldives to the digital world, in an inclusive and accessible manner.

As a committed partner to help create a better tomorrow for all, our community engagement efforts are centred around the Global Goals, specifically Good Health, Quality Education, Innovation & Infrastructure, Gender Equality and Climate Action.

We will continue to engage with key stakeholders and partners to enrich the lives of communities across our footprint, through initiatives such as our award winning NIRU Accelerator, the Smart Cities Project, Ooredoo Smart Campus and more.

Sustaining our Business

Year on year, Ooredoo has continued to make history in the Maldives, be it the impact on the nation’s communication industry, the Company’s growth trajectory or our proud collaborations with the community. I would like to honour and appreciate the impressive efforts of the team behind this path of success.

Heartfelt congratulations to the Executive Management team of Ooredoo Maldives, who have once again led the team to exciting new heights of innovation and excellence.

It gives me immense pleasure to welcome Ms. Fazna Mansoor to the Executive Management team, in the role of Acting Director of Human Resources and Administration. Fazna has been part of the Ooredoo family since our establishment in the Maldives in 2005. With over 20 years of extensive experience in the field of Human Resources, I am confident that she will be a driving force of success for the team.

Our strategy of human growth begins within the circle of Ooredoo Maldives, whereas the highest priority is the wellbeing of our employees. Driven by award winning HR policies in recruitment, people development and employee engagement, we are proud to be included among the most engaged workforces within the region and across the globe.


The Board of Directors is pleased to recommend a dividend of MVR 3.30 per share for the financial year of 2019.

Board of Directors, Shareholders and our Customers

The Board of Directors of Ooredoo Maldives has been a pillar of strength for the team over the past fourteen years, encouraging the team towards a culture of innovation and merit. I would like to offer my acknowledgement and appreciation for their continued guidance and support.

On behalf of our team, I would like to express my earnest gratitude towards our shareholders, customers and partners for their trust and support throughout the journey of Ooredoo Maldives. It remains the driving factor of our success, and for that we are truly grateful.

As we enter into a new decade and an exciting new era of digital innovation, I am confident in the team’s ability to lead the Company to new heights that we hope will bring numerous life enriching opportunities for the people of Maldives. I wish you a wonderful 2020 ahead.

Mr. Damian Philip Chappell

Dear Shareholders,

In 2019, Ooredoo Maldives further enhanced its leadership in the mobile data segment and accelerated incremental revenues from Enterprise, Fixed and Mobile business segments. The overall business grew despite the decline in the roaming and voice business.

Our commitment to the community of a Digital Maldives inspired us to launch the first of its kind e-commerce marketplace in the country - Ooredoo Moolee, which provides engagement and enablement to our communities and businesses. The people in all the islands across the Maldives enjoy an Amazon-like end to end digital shopping experience with access to the latest products and services, delivered at their doorstep.

In a first of its kind initiative in the world, Ooredoo Maldives enhanced My Ooredoo App by integrating telecom services, financial services and an e-commerce marketplace into a single User Interface converting it into a ‘Super App’. This has tremendously increased our digital engagement and customer conversations and our customers can engage with various Ooredoo Maldives services through a single User Interface.

Our customer care was AI powered by Evee, an in-house developed application using Digital voice assistance to answer queries at the Call Centre and bots on social media platforms of Facebook messenger, Viber & Whatsapp.
In line with our commitment towards enabling a Digital Maldives, we continued to invest in introducing new innovations to the nation. Leading edge technologies such as LTE Voice and Voice over Wi-Fi services revolutionized voice services over the Ooredoo network. The launch of e-SIM services in the Maldives enabled great conveniences for Maldivians and the millions of visitors that visit the nation each year. Fixed broadband access remains a priority for us, whereby our SuperNet services was expanded to over 65% of the population, including Fuvahmulah City where we established the nation’s first Gigabit city. Investments were made towards strengthening our network backbone and we remain ready to lead the upcoming 5G revolution in the Maldives.

Understanding the key role of digital technologies in achieving the sustainable development goals, we continue our work with the Government and key stakeholders to enrich lives of the Maldivian community. In 2019, we invested in digital classrooms that expanded the reach of quality education to students without access to colleges, as well as persons in detention to assist as part of their rehabilitation process. It was with pride that we witnessed the launch of three innovative start-ups, incubated by our award winning NIRU Accelerator Program. We actively took part in national events such as ‘Fannu Expo’ and Tourism Day festivities, which celebrated the country's achievements and we also ensured our support to local communities in times of national crisis.

We are truly honoured by the local and international recognition of our efforts to enrich lives in the Maldives through digital. This included the prestigious accolade for the “Business of the Year” at the Maldives Business Awards 2019, as well as the “Award for Excellence in Information Communication”, “Award for Excellence in Foreign Direct Investments” and “CSR Program of the Year”. This year’s most prestigious wins also included a Gold Stevie for Travel App of the Year for Ooredoo’s Digital Resort App, as well as a Telecom Asia Award honouring m-Faisaa as the Most Innovative Mobile Payment Service, and the Award for Employer of Choice at Asia’s HR Tech Leadership Awards.

Our connection to the people of Maldives remains our biggest pride and we will continue to act as a digital enabler for them, in achieving their diverse needs and ambitions. As such, 2020 promises to be another exciting year, we look forward to a transformational era of new technologies enabled by the rise of 5G.

Najib Khan
Managing Director and Chief Executive Officer